Google Ad Grants · Campaign Kit
Everything needed to build the first Ad Grants campaign, ready to paste. Click any line to copy it, or use Copy all. The numbers on the right are character counts; every line is already within Google's limits. Wording comes from the website so ads and landing page match.
| Setting | Choose |
|---|---|
| Campaign name | Donate — Music Education |
| Objective | Sales or Leads, or "Create a campaign without a goal's guidance", then campaign type Search |
| Conversion goal | donate_click (imported from Google Analytics, roadmap step 5) |
| Networks | Google Search only. Untick Search Partners and Display Network. |
| Locations | United States, and choose "Presence: people in or regularly in your locations" |
| Languages | English |
| Bidding | Maximize conversions (no target CPA to start) |
| Daily budget | $329, the Ad Grants daily maximum. Google never charges it. |
| Final URL (all ads) | https://risingwithmelodies.org/#donate |
Paste the keywords exactly as shown. The quotation marks make them phrase match, so ads only show for searches containing that phrase.
Final URL: https://risingwithmelodies.org/#donate
Final URL: https://risingwithmelodies.org/#donate
Paste the keywords exactly as shown. The quotation marks make them phrase match, so ads only show for searches containing that phrase.
Final URL: https://risingwithmelodies.org/#donate
Final URL: https://risingwithmelodies.org/#donate
Add at campaign level: Ads → Assets → + → Sitelink. Text max 25 characters, each description line max 35.
| Sitelink text | Description lines 1 & 2 | Final URL |
|---|---|---|
| Donate Now | Gifts from $50 via Zeffy Zero platform fees | https://risingwithmelodies.org/#donate |
| Our Mission | Music, English & support For children in Peru | https://risingwithmelodies.org/#about |
| Our Programs | Piano, theory and ESL Trauma-informed teaching | https://risingwithmelodies.org/#programs |
| Volunteer With Us | Teach English online Youth ages 14 to 18 | https://risingwithmelodies.org/#get-involved |
These stop ads from showing for searches that would waste clicks and lower the click-through rate. "music school" also keeps ads away from the for-profit Alpharetta lessons, which Ad Grants can't promote. Add at campaign level: Keywords → Negative keywords.